Ground-up perspective
She understands the work because she began on the sales floor and advanced through the organization.
Her story
She learned the business from the ground up.
Lina began her career as a salesperson with Body Shop, the Jacksonville-based women's clothing retailer that would later become Body Central. As the company grew, she grew with it—moving through increasingly responsible leadership roles and ultimately becoming a Regional Manager overseeing approximately 50–60 stores.
A local company with national reach.
Headquartered on Powers Avenue, Body Shop grew from its Jacksonville roots into Body Central, a national retailer with nearly 300 locations across 28 states and more than $300 million in annual revenue at its height. Lina was part of that remarkable journey, helping translate the founders' vision into day-to-day leadership across a broad retail region.
A relationship deeper than a title.
Her connection to the company was personal as well as professional. Lina shared a close relationship with the Rosenbaum family, who founded the business, and carried a deep understanding of the culture they built.
The legacy outlasted the company.
After the founding family sold control and the company entered a new corporate era, its direction changed. Body Central ultimately closed, but the people, lessons, and leadership experience from that chapter continue to define Lina's story.